New Medium Format Digital Camera System from Fujifilm Announced at Photokina

"FUJIFILM GFX 50S will give professional photographers the most extraordinary image quality in the history of Fujifilm" 

Due to high demand from the professional photographer community, Fujifilm will be launching the GFX Digital Medium Format System in early 2017.  The FUJIFILM GFX 50S mirrorless digital camera will feature the new FUJIFILM G Format 43.8 x32.9mm sensor with an astonishing 51.4MP resolution and six FUJINON GF Lenses that will be introduced sequentially in early 2017.

Since the X-Series was launched, many asked when they could get the color reproduction quality of these cameras in a larger format to better capture texture and detail.  This is their answer.  

"The FUJIFILM GFX 50S will feature a detachable electronic viewfinder, which users can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving greater freedom in the choice of shooting angle. Other optional accessories that will be available at launch include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software."

Photo from Photokina (

from Fujifilm