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Wednesday, January 21, 2015

Shooting with the Fujifilm X-Pro1

Typical winter day here at Foto Care. With the wind chill at a surprising low, I decided to grab a camera I haven't used yet and take some test shots. I wanted something light weight, easy to use, but still strong enough to process good quality RAW photographs. I ended up grabbing a Fujifilm X-Pro1 with a 35mm lens from our Rental Department. Mainly, because I've never used it and these smaller/powerful cameras seem to be buzzing these days.

Normally, I shoot with a Canon 5D Mark III, so you can imagine the weight difference around my neck. The user face was easy to use, all of my functions (shutter speed, ISO, aperture) were just a knob-twist away. It's odd, but I almost like the knobs opposed to the rotating wheel when adjusting my shutter speed. I noticed I wasn't constantly looking at my LCD checking settings like I usually am with my Canon 5D Mark III. It was nice.

2 words to describe this camera? Small and powerful! 

I've heard many times about these new handheld cameras and how strong they can be, but Fujifilm's X-Trans CMOS sensor blew me away. Here are some shots I took yesterday with the Fujifilm X-Pro1.

Fujifilm X-Pro1 available Foto Care








Thursday, January 15, 2015

We have the new Ice Light, and we love it!


Manny (and Ron in the back) are both checking out our new Ice Light we have. Perfect for product photography & of course fighting off bad guys, too


Monday, January 12, 2015

5 Quick Tips When Shooting In The Cold

I think it is safe to say that New York is officially getting cold! The snow and the slush is accumulating on our streets, in our trees and making it very difficult for photographers to shoot outside. On the contrary, the snow makes for a beautiful photo. But there are just a few red flags that come to my mind before stepping outside in this cold weather.

1. Invest In A Battery Grip
The colder your battery, the less of a charge it will hold.  Think of it kind of like a car. When it’s cold outside sometimes your car won’t crank, right? That’s exactly how your camera’s battery (or any battery) reacts to cold conditions. Trust me, invest in a back up battery.

2. Shoot At Dusk Or Around Sunset
Shooting at these times allows for the white of the snow to really contrast with it’s surroundings. By shooting at these appropriate lighting times you are also avoiding harsh highlights that the sun reflects off of the snow and the entire image will be really smooth in light balance. This will be a breath of fresh air when editing.

Photo by Brandon Remler

3. Put Your Camera In A Freezer Bag
I know that sounds crazy, but you have to let you camera adjust to different climates at a slow rate.  Transporting your camera from a warm place (studio, bus, train) into a cold environment can and will cause condensation to your camera internally.  Kind of like when your glasses fog up when you walk into a warm place after being outside. After you are done shooting outside, put your camera in a large Ziploc freezer bag. When you get home, place the camera by the window and allow the camera to naturally warm back up. You do NOT want moisture building up in your camera.



4. Thin Cotton Gloves
This is the first thing I think of when shooting outside in the cold. I think of how annoying it will be to take my gloves on and off to adjust settings, then my fingers will start to freeze and I will just want to quit shooting. It happens all the time. The simple solution to my problem: Thin Cotton Gloves. Seems like a no brainer, right?  Great investment for shooting in the cold.  You can now shoot and adjust while keeping your hands warm at the same time.

BONUS TIP
** Although we all want to shoot with a large DSLR camera, I find it so much easier to shoot in tough environments with a small mirror-less camera like the Fujifilm XT1. It gives you the power you need internally without the hassle of lugging around a large camera. **




5. Reverse Vignette
If you’ve ever used a vignette before you know that it’s purpose is to apply a darker ring around your image to direct your eyes to staying in the center of the photograph.  It basically keeps your eyes from wondering around off the image.  When shooting in the snow, try reversing the vignette by applying a white ring around your images opposed to a darker one. I find that it blends everything together and can give your photo a "snowy" natural look (when done properly, of course).


Thursday, December 18, 2014

15 Things You Can Do To Get Represented By A Gallery

“Photographers constantly ask me for tips on how to advance their careers,” says Miller. “I can’t guarantee this information will get you gallery representation, but these fundamentals will at least save you time, help you understand the process, and point you in the right direction.”

We had a full house in yesterday's seminar with Daniel Miller. 
For more Foto Care events, visit our Events Page on our website.

Wednesday, December 17, 2014

Friday, December 12, 2014

Our Ugly Sweater Christmas Party


The time of the year we have all been waiting for! We throw a Holiday Party every 2 years and it is always a party you do not want to miss. This year, we decided to switch up the theme and make it an Ugly Sweater party. In case you've never been to an ugly sweater party, the goal is to wear the ugliest, tackiest christmas sweater you can find. Here's a graphic we sent to our attendees to help!


We were very satisfied by the number of people who rocked their ugly sweaters! And to make it even more fun, we had prizes for the top 3 ugliest sweater wearers! We had over 400+ people show up all in the holiday spirit. Here are some moments we captured from this year's party!









 















These sweaters were selfie worthy!












We had so much food, drinks and people come out, that we had to open our rental department for more space! People who hung out on the Rental side not only got food and a full bar, but they got to grab a photo with Santa with this awesome SharingBox photo booth! Here's the scoop on the SharingBox:

1. Plenty of template, backdrop and branding
 options to choose from!
(We went with the 2, 3 and 4 frame collage templates)




2. You can choose cool filters like Black and White & Sepia.





3. Email, Print & Post your photos to Facebook, Instagram, Pinterest and Twitter all from the SharingBox!








Our SharingBox offered us unlimited photos, full branding customization, online gallery viewing (yes, we have all the photos of you and santa!) and an awesome on-site technician.  
Special thank you to our technician Dan from SharingBox for setting up and assisting us with this unbelievable photo booth! We could't have done it without you!


Oh, and to top off a perfect night. We even caught Jeff dancing the night away!


Happy Holidays from Foto Care!