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Monday, August 25, 2014

Little Italy & China Town

Last Friday, I had the pleasure of interviewing our buddy Robert Whitman in his studio on Canal Street. (Q&A blogpost coming soon.) I was in his part of town, Little Italy/China Town, so I did some exploring. Shopping bags, wine-pouring waiters and cobble stone streets flood these Italian & Chinese inspired communities. If you are interested in photographing people, food and lifestyle; then this place is perfect for you.

Thanks to the Fotocare Rental Department, I got to capture these moments with a Canon 5D Mark ii, with a 50mm lens.
















Tuesday, August 19, 2014

Understanding Tethering.

After talking to Brad and Lauren from Tether Tools, I can see why their Jerkstoppers are so popular within the photography community. Here at Fotocare, we got a hands on demo of their newest products and prototypes.


The Jerkstopper's main job is to relieve stress and strain from your cable and device, while ensuring the plug stays in while you are tethering. It's an immensely popular and versatile tool that essentially protects your equipment from being interfered and damaged while on the job.

Here's a visual to see how durable these tethering tools can be:


And to make your job easier, there are also tethering tools such as Tether Tables. With clamp-enabled assembly, the attachments can easily be configured to your personal preference.



How can tethering tools make your job easier? We'd love to hear your ideas and suggestions.


Friday, August 15, 2014

#FotoFriday at Fotocare

From now on, every Friday I will be borrowing a camera from our rental department, grabbing a 70-200 mm lens and exploring our neighborhood for moments to capture. Here at Fotocare we decided to call it #FotoFriday. People, candids and laughter are my specialty, but I'm trying to explore into architecture and environmental shots as well.

Oh yeah, and I'll be dispersing specific photographs on our Facebook, Instagram and Twitter accounts.
Today I explored from 22nd st - 31 st.  I found your usual NY elements: fire escapes, buildings, statues, etc. But, at the end of my exploration I found these kids jump roping in the street. This really gave me a nostalgic memory of what I always thought New York would look like.

Here are the moments from today.

- Johnny Self














Thursday, August 14, 2014

Foto friend Eric Meola's impression on the Nikon D810


With his return to Palouse, a cozy community known for it's trembling hills & towering waterfalls, award winning photographer Eric Meola explores the dusty byway roads for warm landscapes & intriguing patterns. He brought along the new Nikon D810, which in his own words describes it as "significantly remarkable".

Nikon's "state-of-the art" improvements such as: a quieter shutter, adjustable LCD and increased battery life, has left our friend Eric with inevitable gratification.

What are your verdicts on the new model?
Here are some shots from his expedition using the Nikon D810.












Tuesday, August 12, 2014

Profoto teaches Fotocare their newest product.


The rain didn't stop our friends Cliff & Chris from showing us their new Profoto toys in our Rental Department today. The new Profoto B1 & D1 off camera flash is powerful, cordless, and like all Profoto products; easy to use. 


Here are some moments from our training session:

Johnny Self

Johnny Self

Johnny Self

Johnny Self

Johnny Self

Johnny Self


Oh yeah, and they brought donuts. We love them.



Thursday, August 7, 2014

M is for Monochrome


 M is for Monochrome

Monochrome describes paintings, drawings, design, or photographs in one color or shades of one color. A monochromatic object or image has colors in shades of limited color and hues. Images using shades of gray are called grayscale or black-and-white. Monochromatic light refers to visible light of a narrow band of wavelenghts.

monochrome scale

For an image, the term monochrome is usually taken to mean the same as black and white, or more likely grayscale, but may also be used to refer to other combinations containing only tones of a single color, such as green-and-white or green-and-black. It may also refer to sepia displaying tones from light tan to dark brown or cyanotype images, and early photographic methods such as dagurreotyoes, ambrotypes, and tintypes, each of which may be used to produce a monochromatic image.

monochrome film photography


In film photography, monochrome is typically the use of black-and-white film. Originally, all photography was done in monochrome until the invention of color film plates in the early 20th century.

monochrome digital photography


In digital photography,  monochrome is the capture of only shades of black by the sensor, or by post-processing a color image to presnt only the preceived brightness by combining the valuse of multiple channels.

Monochrome Photography


Monochrome photography is photography where the image produced has a single hue, rather than recording the colors of the object that was photographed. It includes all forms of black-and-white photography, which produce images containing tones of gray ranging from black and white.

monochrome camera


Well that's monochrome in a nutshell. Stay tuned for the next blog of the photography alphabet.