Wednesday, March 19, 2014

The Pros and Cons of Having a Facebook Business Page

Facebook. Everyone knows about Facebook, and it seems like everyone has a personal Facebook account. But, you may not know that you can create a business page for your photography business. But, as with any social media site, there are some positives and negatives to creating a business page.

The Pros:

+ Once you create a business page, you’re able to separate your personal account from your business account, but still link the two. This is great, because clients don’t have to sift through your status updates, changes in your relationship status and miscellaneous posts to see your work. It’s always a good idea to keep your personal life, personal.

+ Potential clients can find your business page and look at your work without changing your privacy settings. Like many people, I have set my personal account to “only friends”, meaning only my friends can see my information, pictures and statuses, but having a business page allows people to find you, without finding you.

+ You still have the ability to receive messages, create statuses and “like” other pages through your business account. This is especially nice, because messages from people you don’t know won’t get put into the “other” folder. (Tip: if you are looking at Facebook on a desktop computer or laptop, click on your message folder. Next to “messages” you can see a faint grey “other”. The other folder holds all messages that were sent by people you are not friends with. It cuts down on spam, but can also hide important messages.)

+ Insights! Insights is a way for you to see how the content you’re posting is reaching your fans. From the number of people that read a post to what country they live in, gender to age group, Insights allows you to determine whether or not the content you’re posting is helping or hurting your business.

+ People can review your business, which in turn helps other potential clients learn more about you. Of course, as with any reviews system, this could help or hurt you.

The Cons:

- Once your business page gets a certain number of “likes” you can no longer interact 1-on-1 with individuals. Your newsfeed will only contain updates from the pages that you “like”.

- Your posts will not always appear in all of your fans’ newsfeeds. Something I’ve noticed about the business account is that the statuses you post will only reach a small number of fans at a time… unless you pay for advertising. Once you pay for advertising, you may get a lot more interaction from fans, as well as more “likes”, but that doesn’t necessarily mean they will become a client, or that they will interact with your page after you stop paying.

- Always be aware: your photos are not always safe on Facebook. Seriously consider whether or not you want your photography on Facebook by reading the terms and conditions, and think about adding watermarks to your work.

How to link your accounts:

This is a question I get asked a lot, but once the accounts are linked, it is the most helpful part of having two pages. 
  • Once you are in your business account, click “edit page” in the top right of the page and choose “Manage Admin Roles”. 
  • Type in the email address that you use for your personal account and the password for your business account. 
  • Log in to your personal account and accept the request. 
  • Once you’ve accepted the request, click on the small gear shape in the top right of your screen and click on the name of your business page to toggle between the two accounts! 
This allows you to quickly, and easily, go from one page to another; no more log-out-log-in!


For more tips and tricks about using Facebook, and all social media, to promote your business, stay tuned! Have questions or comments? Feel free to leave them in the comments.