Wednesday, February 26, 2014

The Impossible Project

In case you haven't heard, we now carry film, and cameras, from the Impossible Project! Impossible Project is the rebirth of instant film after Polaroid did away with the production of their iconic film. As Polaroid closed it's doors on it's last production plant, some employees just couldn't let go, and we're so glad for that! With a new formula and some new, and very innovative, products, Impossible is bringing analog back. 

Today, Impossible Project is here at Foto Care to talk about what kinds of film they created as well as the new equipment they've got. There are some major changes from your days of Polaroid, so if you'd like to know more, join us from 10am-1pm for a talk with them!

The Impossible Film formula is totally new, which means that the way you shoot has changed a bit. Impossible makes black and white as well as color film for both 600 and SX-70 cameras with a variety of frames, from white to silver to gold to rainbow packs. Developing times for the films have changed, with up to 10 minutes for B&W and 30-40 minutes for the color. 

Just a couple of the cameras we have in stock in the store!

One of the great things Impossible Project has been able to do is re-purpose old Polaroid 600 and SX-70 cameras so that they work seamlessly with their new film. The greatest improvement is the "frog tongue" which is put inside the film tray of the camera and covers the film when it comes out so that the film does not over expose, allowing for the correct exposure time. With the new film they've developed, this tongue is an a must! But, what if you already have your own Polaroid camera? No problem. The tongue can be sold separately so that you can install it in your camera yourself. 

The Instant Lab

Along with refurbishing old cameras, Impossible Project has created the Instant Lab. The Instant Lab was created to transfer smart phone photos into film photos via a "darkroom". And conversely, an example of which you can see below, you can use the Impossible Project app to take a photo of your film photo and save it as a digital image after which you can upload to Instagram, or anywhere!

Taken with the Impossible Project app and uploaded to Instagram
Taken with a 600 series camera
So, come learn more about the Impossible Project Today at one of the three sessions: 
10-11am, 11am-12pm or 12-1pm at Foto Care!