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Thursday, August 8, 2013

Interview with Photographer Kenneth Goldberg

On September 20th, Foto Care will host a gallery opening for photographer Kenneth Goldberg. 

Kenneth Goldberg has worked in sports photography for magazines, newspapers and websites. He also shoots portrait work and corporate events. We had the chance to interview Kenneth in preparation for his upcoming show.



Foto Care: What was your favorite assignment to photograph?
Kenneth Goldberg: Shooting three US Opens has been challenging physically and mentally; it's non-stop. There is a lot of pressure to get out the work. You work in diverse conditions night, day and extreme heat. When it's about 3pm, you shoot up to the top of Arthur Ash Stadium to get the most beautiful shadows off the players. There is just so much going on and you use a lot of different lenses. It's challenging.

I am inspired just by the idea that you better take in life fully because you’re not going to be around forever.





FC: What do you do to market your services?
KG: I use PhotoShelter as a website, I tweet a lot and I have a blog. Honestly all photographers and small businesses are struggling to figure out this new structure of marketing in the digital world. It's questionable if this whole Internet thing works for small business with things like Amazon entering the market. Word of mouth works best in this kind of business.


FC: Has your work changed?

KG: I have been shooting sports for years but I would like to do more socially relevant work. There is so much going on now in the world yet the media seems to show less and less news. I think the success of documentary film taking on socially relevant issues could transcend into photography and I would like to be part of that. 




To see more of Kenneth's work, visit his website and blog, and join us on September 10th from 6:30-8:30pm for his gallery opening. Kenneth's images will stay up for two weeks following the show.